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MARKETING DEVELOPMENT AND TRADE MARKETING
Our marketing teams are experts on their markets and distribution networks. They identify customer needs and help to develop products to satisfy observed requirements.
The marketing department also maintains a consistent image for the group, ensures effective communications and highlights brands and their ranges.
RESEARCH AND DEVELOPMENT
The Research and Development department interprets the consumer needs identified by marketing and develops new formulas for fragrances and cosmetics. But the team also remains at the forefront of innovation and anticipates consumer demand by undertaking fundamental research, often in partnership with institutions run by the regional authorities. It also conducts tests to ensure the excellence and 100% consumer safety of products on the market.
The purchasing department constantly seeks out the best suppliers, most reliable partners and most innovative products in order to offer precise responses to the needs of all our consumers.
Its main mission is to buy the best in order to provide the best service to the client .
The production team work in four manufacturing and packing units for fragrances and cosmetics.
Their mission is to ensure excellent product quality while preserving the environment. Their watchwords are improvement and innovation in processing and strict adherence to safety and hygiene standards. .
The logistics department plans and manages business flows.
Logistics is a key element, coordinating R&D, marketing, sales, purchasing and production to ensure that finished products are made available in the time and quantity required by each of our clients.
SALES AND MANAGEMENT
The main missions of the sales teams (sales and sales administration) are brand establishment, help with product comprehension, training sales assistants, merchandising, strict monitoring of products available in store and the processing and monitoring of orders.
Strong support for our distributors in the perfumery, pharmacy, department store and supermarket sectors and the desire to always satisfy the consumer have earned the group a presence in over 40 countries and also ensured close relationships with all its partner stores and outlets across France. .
MANAGEMENT AND FINANCE
The Management and Finance teams guarantee the group’s financial security and development by closely monitoring its fiscal, social, accounting and financial operations. This department plays a full part in the company’s success through the establishment of tools and key performance indicators, regular reporting and budgetary control.